The zen of social media marketing: an easier way to build credibility, generate buzz, and increase revenue

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Average Rating
Publisher:
Benbella ;
Pub. Date:
[2010]
Language:
English
Description
Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you're using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services. But social media marketing isn't like traditional marketing-and treating it that way only leads to frustration. Let Shama Hyder Kabani, president of Web marketing firm Marketing Zen and social media expert, teach you the "zen" of social media marketing: how to access all the benefits of social media marketing without the stress! With a foreword by New York Times bestselling author Chris Brogan, The Zen of Social Media Marketing outlines the most popular social media tools, from Facebook to Twitter to LinkedIn, and teaches you how to use them, step by step. She provides proven strategies for success from the businesses she works with every day, along with shortcuts and tips to help you make the most of your time and energy. The Zen of Social Media Marketing is also the last social media guide you'll ever need: with the physical book you also get access to the exclusive online edition, which includes regular updates and video extras to make sure you're always on top of the latest in social media. From Library Journal : "Highly recommended for anybody with anything to market online--including him- or herself."
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ISBN:
9781935251736
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Grouping Information

Grouped Work ID 68caf766-6b35-1aad-9517-6456e95bb0f2
Grouping Title zen of social media marketing an easier way to build credibility generate buzz and increase revenue
Grouping Author kabani shama hyder
Grouping Category book
Last Grouping Update 2019-04-21 04:57:14AM
Last Indexed 2019-04-21 05:42:55AM

Solr Details

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author Kabani, Shama Hyder.
author_display Kabani, Shama Hyder
available_at_jcfld John C. Fremont Library District
detailed_location_jcfld John C. Fremont Library District - Nonfiction
display_description "In 'The Zen of Social Media Marketing', Shama Hyder Kabani, social media expert and president of The Marketing Zen Group (MarketingZen.com), teachesyou the "Zen" of social media marketing: how to use the most popular social media tools to find marketing nirvana" --Cover, p. 4.
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publishDate 2010
record_details ils:9466|Book|Books||English|Benbella ;|[2010]|xviii, 186 pages : illustrations ; 23 cm
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subject_facet Internet marketing, Online social networks, Social media
title_display The zen of social media marketing : an easier way to build credibility, generate buzz, and increase revenue
title_full The zen of social media marketing : an easier way to build credibility, generate buzz, and increase revenue / Shama Hyder Kabani
title_short The zen of social media marketing :
title_sub an easier way to build credibility, generate buzz, and increase revenue
topic_facet Internet marketing, Online social networks, Social media